Ask AI who the experts are in your field. If your name isn’t there, your work is growing their models, not your reputation. Radar changes that.

AI does not rank expertise. It ranks structure. Reddit threads and Wikipedia pages get cited because they repeat ideas consistently, in language AI can extract.

If you aren't being cited by AI, you don't have a credibility problem. You don't yet have a named framework — named intellectual property that AI can recognise and attach to you. That's exactly what Radar creates.

Named IP is how you scale across AI without surrendering ownership. It’s the line between being the training data and being the expert AI points back to.

You don't need more content. You need what you already know — spoken, written or taught — extracted and structured so AI can find it and put your name on it.

We pull what lives in your head, practice or brand and build it into named IP: a framework, a methodology or a body of work that is distinctly yours. You don’t have to write a thing.

I've spent over a decade as editor of WellBeing magazine deciding which experts get heard. Before the industry had a name for it (AEO/GEO), it was it was editorial judgement about whose frameworks were clear, consistent, memorable and worth sharing. The instincts are the same. The reader has changed.

We make sure AI doesn’t just read you — it recognises your framework, cites you by name and sends opportunities back to the expert who created it, instead of treating your work as anonymous training data.

 
 

The Radar Authority Architecture™

Five stages. One methodology. Built for the AI era.

Every Radar engagement follows the same proprietary five-stage framework. Each stage builds on the last to create a knowledge architecture that AI systems can find, understand and cite with confidence.

R – Recognise

Map your current AI visibility. Where do you appear, where are you absent and who is filling the gap in your area of expertise.

A – Analyse

Discover the latent intellectual property inside your practice: the frameworks and methods you use but have never named.

D – Define

Name and define your intellectual property — the frameworks, models and methodologies that are yours to own. This is where your IP is formally created.

A – Architect

Build the infrastructure: structured knowledge, AI-optimised pages and citation-ready assets that signal authority to machine systems.

R – Reinforce

Ongoing reinforcement and monitoring to sustain and grow your AI visibility as models update and evolve.

The Radar Authority Architecture is how your expertise becomes intellectual property. Tested across real client engagements.

"The Radar Authority Audit blew my mind. The personalised report showed so many areas I could improve to make sure AI reads my content and uses it to help me show up in relevant searches. I have already implemented the recommendations."
Sophie Anderson, Consultant, Coach and Speaker

"The Radar Authority Audit Kate provided was incredibly insightful. It clearly identified the gaps in my online presence and what I needed to do to improve my authority and credibility. I highly recommend working with Kate if you want to better position yourself and get found online in an ever-changing AI-driven world."
Camilla Thompson, Founder of Biohack Me

"The Radar Audit completely blew me away. Kate has built something genuinely special here and the depth she brings to it is incredible. The audit identified golden nuggets we could action immediately and bigger strategic thinking that will shape how we position the business moving forward. As someone who has invested in a lot of business tools and services over the years, this one genuinely delivered. If you're serious about being recognised as an authority in your space, especially as AI continues to shape how expertise is discovered, this is definitely something to look into! Kate is brilliant at what she does and her passion for this work is infectious. I highly recommend the Audit."
Chris Barnes, Epigenetic Longevity Strategist

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Is Radar right for you?

Radar works best for established experts, coaches, consultants, founders and thought leaders who have genuine depth of knowledge and an existing body of work, but aren't showing up when AI is asked about their field.

You're right for Radar if:

You have a clear point of view that sets you apart. You're already producing work but it's scattered — podcasts, articles, social posts, voice notes — and nothing ties it together in a way AI can read. You've noticed competitors with less experience being recommended over you or you've simply tried searching for yourself in ChatGPT or Perplexity and didn't like what came back.

AI is already recommending experts in your field. Let's make sure you're one of them.

 
 
Kate Holland Radar Founder and WellBeing editor sitting on a chair indoors with a blurred outdoor background

Meet Kate

Kate Holland is an AI visibility consultant and authority architect who helps Australian experts, coaches and thought leaders get cited by AI.

Based in Byron Bay, NSW, Kate is the long-time editor of WellBeing magazine who got tired of watching Australian experts become invisible — first to algorithms, now to AI.

She still edits WellBeing. Radar is what happens when her editorial instinct meets AI architecture.

Kate built Radar because the experts she works with — coaches, founders, doctors, authors, speakers, researchers and practitioners — are genuinely among the best in their fields. They're just not structured the way AI needs them to be. That's not their fault. It's a solvable problem.

So she solves it.

For more than a decade, Kate has put the right experts in front of the right readers. Now that the reader is AI? Her job is the same.

 
 

What we do

Authority Audit

The Authority Audit runs your name and expertise across the major AI platforms using our proprietary Radar Authority Architecture. You get a full visibility score, a clear gap analysis and a prioritised roadmap with three high-impact actions. Specific to you, not a template.

Radar Sprint

This is our entry-level build. We start with a full Authority Audit, walk you through the findings on a strategy call, identify three actions you can implement immediately and build one core asset — your named framework and its canonical definition page. Everything AI needs to begin finding, trusting and citing you, delivered in three weeks.

Radar Authority Architecture

The complete build across all five Radar stages. We extract your thinking through Radar voice sessions, structure it into a named knowledge framework and build the full authority ecosystem AI needs to surface your expertise consistently — from framework definition to reinforcement signals. Minimum three-month engagement.

Monthly Retainer

Authority compounds. We maintain and grow your AI visibility month by month. This includes new assets, citation and prompt monitoring, platform updates and strategic advising as the AI landscape shifts.

 
 

Trusted by experts and thought leaders

For more than a decade, Kate has worked with Australia's most respected expert voices shaping complex thinking into the kind of clear, structured editorial that gets taken seriously. That's the foundation Radar is built on.

⭐ ⭐ ⭐ ⭐ ⭐

The Radar Authority Audit blew my mind!

"The personalised report I received showed so many areas I could improve to make sure AI reads my content and uses it to help me show up in relevant searches.

I have learnt so much about the way AI works, what it's looking for and how simple changes can really help a business stand out from the crowd and be picked up by AI. I have already implemented the recommendations.

I am excited to be exploring other ways to work with Radar and with Kate to support my content creation in a way that is authentic and smart. I highly recommend doing the test."

Sophie Anderson
Consultant, Coach and Speaker

⭐ ⭐ ⭐ ⭐ ⭐

Working with Kate as my editor has been a genuinely wonderful experience.

"Kate is encouraging, passionate about the work and deeply invested in the writers she collaborates with. Kate offers thoughtful feedback while always maintaining a clear editorial vision.

Over nearly a decade working together at WellBeing, I’ve seen her unwavering commitment to producing insightful, evidence-based content that inspires and informs readers.

In an evolving media landscape, Kate’s dedication to thoughtful journalism and meaningful storytelling has never wavered.”

Marie Rowland
Freelance Writer

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Kate is the rare professional who can turn complex ideas into liquid gold.

"I’ve collaborated with Kate Holland for over 12 years. As the editorial wizard behind WellBeing and EatWell magazines, she’s a joy to work with – bringing exceptional insight, creative vision and a collaborative spirit even under tight deadlines.

She has an incredible ability to translate complex ideas (and my nutritional nerd notes!) into clear, engaging content that’s easy to grasp and genuinely impactful.

Working with Kate is always illuminating and fun. I wholeheartedly recommend her.”

Lee Holmes
Clinical Nutritionist
Founder, Supercharged Food

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Kate's content reached more than 8,500 readers and generated over 22,000 engagement events.

"I've worked with Kate for over a decade, and in that time I've watched her shape WellBeing magazine into one of Australia's most trusted wellness publications. As Editor, she has written and overseen hundreds of articles spanning health, science, natural medicine and emerging wellness trends – and what's always stood out to me is how she combines genuine editorial rigour with storytelling that actually connects with people.

That combination shows up in the numbers, but more importantly, it shows up in the way readers respond. 

Across those articles alone, her content reached more than 8,500 readers and generated over 22,000 engagement events. That's not luck, that's the result of someone who genuinely understands her audience and knows how to write for them.

In a space where credibility matters more than ever and audiences are quick to disengage, Kate's ability to inform and hold attention is something I don't take for granted."

Alex Dalland
Digital Commercial Manager

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Kate’s energy and attitude is a big part of the reason why I continue to enjoy working as a writer. 

"To create great content that inspires and informs, every writer needs a good editor – one who can see your vision and can collaborate creatively and with enthusiasm to broker ideas and information to the right readership. 

Kate is not only a talented writer, but a gifted editorial manager who treats people with positivity and professionalism. Having worked together for the past seven years, crafting travel and wildlife conservation content for WellBeing magazine, I can honestly say that Kate’s energy and attitude is a big part of the reason why I continue to enjoy working as a writer."

Catherine Lawson
Travel Writer 

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Kate is an exceptional editor whose leadership brings clarity, purpose and heart to WellBeing Magazine.

"Kate has a wonderful instinct for stories that matter and creates space for writers to explore ideas with depth and authenticity. It’s a privilege to contribute to a publication that is both inspiring and intelligent, shaped by her thoughtful editorial vision."

Lolita Walters
Writer and Journalist