Kate Holland is an Authority Architect and the founder of Radar, an authority-design studio based in Byron Bay, NSW, Australia.

She helps established experts, founders, coaches and thought leaders turn their knowledge into clear, credible authority that people and AI can recognise.

Kate’s methodology, Radar Authority Architecture™, is a five-stage framework – Recognise, Analyse, Define, Architect and Reinforce – that turns expert knowledge into the positioning, proof and connected content AI needs to retrieve, understand and cite an expert with confidence.

Kate has spent more than a decade as editor of WellBeing, Australia’s leading integrative health publication, a role she continues today. Her editorial practice is the foundation of the Radar methodology: drawing out complex expert thinking, defining what matters and shaping it into ideas audiences can understand and trust.

Kate believes AI visibility is an authority problem before it is a technology problem. The experts AI surfaces are not necessarily more credible; their expertise is clearer, better evidenced and easier to understand.

“I built Radar because real expertise should not disappear just because the search tool changed.”

Radar helps experts turn hard-won experience into ownable IP, credible proof and an AI-ready authority system – so they become easier to find, trust and choose.

Kate Holland also publishes under the name Kate Duncan.