Radar’s aim is to write what the future looks like when human creativity stays at the centre.
After more than a decade shaping headlines and sharpening voices, I started to notice a shift in the copy I was getting. It felt … off. Too neat. Too safe. No personality, no slip-ups. Clichés in every paragraph, excessive capitals and an em dash obsession that bordered on a fetish. My editor’s instinct kicked in: this wasn’t human. It was AI — and poorly done.
This inspired me to create Radar, a creative consultancy in Byron Bay, Australia. I became an AI content strategist and built RadarGPT, a custom AI engine designed to push creative limits without compromising your brand’s integrity. My mission is to keep you at the forefront of AI’s creative integration — not replaced by it. Let’s protect your humanness and amplify your greatness.
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