Our approach

Radar helps brands use AI without losing their voice, credibility
or humanity.

As AI makes content faster and cheaper to produce, many brands are discovering an unintended cost: generic tone, diluted messaging and content that no longer feels human or trustworthy.

Our approach is different. We combine editorial strategy with custom AI systems to ensure your content scales with clarity, consistency and intent. Every Radar service is designed to protect what makes your brand recognisable while helping you work smarter, not louder.

Every Radar engagement is scoped with care. If you’re unsure where to start, we’re happy to help you choose the right level of support.

How it works

We listen first to uncover your voice, strengths and opportunities.

We design the system and align with editorial standards.

We create with intent and deliver content that’s clear, credible and human.

We know what you're thinking ...

Yes, you can use AI yourself.

Radar exists for when you want to do it well.

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The Concierge

Done-for-you content, guided by editorial judgment

The process

We begin with a 1:1 strategy session to clarify your positioning, priorities and tone. From there, we custom-build a RadarGPT engine trained in your brand voice. Using this along with our editorial expertise, we shape and write killer content for your brand. We then refine, humanise and pressure-test it before delivery.

The deliverables

⦿ 30 custom prompts aligned to your voice

⦿ 4 polished content pieces of your choice (such as a blog, newsletter, captions confirmed sales page copy).

⦿ Everything is delivered ready to publish, with consistency across tone and messaging.

The benefit

You get high-quality content without managing writers, tools or prompts. The result is content that sounds like you, not AI.

Best for: brands who want high-quality content without managing prompts, tools or writers.

Investment: $800 AUD

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The VIP Retainer

A long-term editorial partnership

The process

The VIP Retainer is an ongoing collaboration. Each month begins with a strategic check-in to align on goals, campaigns and direction.

We then use your custom RadarGPT engine combined with human editorial oversight to plan, write and refine your content. Here, we adjust tone, direction and priorities as your brand evolves.

The deliverables

Each month includes:

⦿ Up to 4 major content pieces

⦿ Up to 4 shorter-form assets

⦿ 40 custom prompts

⦿ Ongoing access to your branded RadarGPT engine

⦿ Priority turnaround and direct support between sessions

The benefit

You gain a consistent, trusted content partner without the overhead of hiring in-house. Your brand voice stays coherent, credible and aligned – freeing you to focus on growth, not production.

Best for: established brands, founders and teams producing content regularly and wanting a long-term partner.

Investment: $2,500 AUD / month

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Add ons

Optional add ons available if you’re ready to take your brand, team and writing to the next level.

⦿ Custom AI integration: A branded writing assistant trained in your voice, available 24/7.

⦿ Custom content flow guide: A practical framework showing your team when, and when not, to use AI.

⦿ Creative AI agent: Editorial-led AI training for teams who want to write better, not faster.

⦿ Content bundles: Add high-impact pieces as needed.

Investment: Priced on request

Work with Radar